Spa Marketing 101

Spa Marketing – sounds easy enough.  But are you properly marketing your spa business to
promote new customer sales or are you gearing your efforts towards keeping existing customers?

There are different ways of promoting your business and it’s important to know what your target audience is and what they are looking for when they visit your spa.

Marketing is an ongoing process, not a quick fix. Here are some beginning steps to kick start your business’s marketing process:

  • Utilize other websites – Websites such as Yelp and Yellow Pages assist customers looking for a quality spa service. Updating your website’s information and uploading prices, photos, and types of services offered will allow for customers to research more on your business and recognize your business’s credibility.
  • Free Service Referrals – Referrals are highly beneficial for businesses as customers attract their friends to your spa which grows your cliental. Providing a free service after a customer refers a certain amount of friends or family will also offer your clients a sample of a service in which they do not usually receive and might persuade them to purchase this service at a later time.
  • Be Social – utilizing social media platforms is a highly beneficial method of marketing. Websites such as Facebook, Twitter, Google +, and Pinterest may be used to share company news, new promotions, and even just fun facts related to the industry. It is a fun, free, and easy way to gain a wider audience.

Clean Care wishes you the best luck in your spa marketing ventures. We provide the highest quality linen service and will be extremely happy to assist you in getting a free quote for our service. Contact us today.

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